The first step will always be identifying yourself properly. This means that you need to know what your expertise is and get certified for it.
If you’re questioning why you need to be certified for your expertise, think about working with someone who only claims that they can help you. It isn’t very convincing, is it?
That will be the same situation if you try to get consultant clients without certification.
You should also ask yourself the following questions in order to narrow down which of your areas of expertise you should get certification for:
- “What makes my services different?”
- “Do I have enough expertise and experience in this field?”
- “Is this service in demand?”
When figuring out what to focus on, you should always factor in areas where you excel and have had excellent reviews. You should also factor in what you enjoy because this allows you to be more passionate about your work.
You should also find out what’s important in your industry and invest in growing your knowledge about it. This increases your chances to stand out in your industry.
Once you’ve identified your expertise, you should get certified in fields you wish to focus on to be more competitive.